It's Not How Good You Are, It's How Good You Want to Be

How to succeed in business…WITH really trying. This handbook—written by the world’s top advertising guru, Paul Arden—is a pocket bible for anyone looking to make the unthinkable thinkable and the impossible possible. Learn skills such as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity.

• Paperback
• 7.0” H x 4.8" W
• 128 pages